We love our Sponsors – and so does our Audience
The artists aren’t the only stars of the show. Our sponsors have an important role to play as well by contributing to our friendly, creative, and free-spirited vibe.
Our audience appreciates the role our sponsors play. According to our surveys, they believe sponsors provide a valuable contribution to the festival and help keep ticket prices down. They are also more likely to buy from a company they know has sponsored us in the past.
Old Settler’s attracts approximately 5,000 people/day over a four-day period — campers, families, and roots-music lovers. 67% come from Austin and central Texas, while 25% come from other parts of Texas.
We’re big enough to attract serious press attention without sacrificing that intimate, relaxed concert-going experience.
About Our Audience
They are diverse in age, but youthful.
They have disposable income. 63% earn more than $75,000 per year, while 22% earn more than $50,000.
They are highly educated and tech-savvy. They are free-spirited, entrepreneurial, environmentally conscious, and unique – and they are drawn to companies that appeal to those qualities.
How to Sponsor
We offer a wide range of sponsorship packages for budgets of all sizes. And our packages come with some serious perks.
Depending on your marketing or community relations goals, you could receive VIP passes for your clients or employees, social media mentions and tie-ins, a spot on our email newsletter, signage at the event, a booth, sampling privileges, or other sponsor activation.
Those with smaller budgets can also participate by buying an ad in our program. The program is printed in full color, and approximately 5,000 copies are distributed and promoted all weekend long. It’s a cost-efficient way to reach thousands of festival-goers without breaking the bank.