Sponsor
We love Our Sponsors — and So Does Our Audience
At Old Settler’s Music Festival, our sponsors are part of the show.
Your support fuels the friendly, creative, and free-spirited atmosphere that makes OSMF one of Central Texas’s most beloved music events.
Why Partner With Us
Old Settler’s is widely recognized as Central Texas’ signature roots-music festival — four unforgettable days of live Americana and bluegrass, camping, jamming, artisan vendors, and family fun. As a 501(c)(3) nonprofit, we’re powered by volunteers and committed to supporting local music, education, and social-service organizations. Sponsorship not only connects your brand with our vibrant community — it helps sustain music and culture in the region.
Our Reach
A Beloved Central Texas Tradition
Old Settler’s draws a loyal, growing audience of music lovers, families, and community-minded fans from across the region and beyond. Our fans value the companies that support the festival. Surveys show they’re more likely to buy from a business that sponsors OSMF, recognizing that sponsorships help keep ticket prices affordable and the music alive.
Audience Snapshot
- 60% live in the greater Austin area
- 22% travel from across the U.S.
- Majority aged 35–64
- Majority have household incomes over $100K
- A mix of first-timers and long-time loyal fans return year after year
Online Community
- 35,000+ combined Facebook & Instagram followers — making OSMF the 4th most-followed folk/bluegrass festival in North America
- 25,000 Facebook followers | 10,500 Instagram followers | 2,500 X (Twitter) followers
- 20,000 average monthly website visits
- 14,000 unique monthly visitors
Sponsorship Opportunities
We offer partnership levels to fit a wide range of budgets and marketing goals — from local business visibility to premium naming rights. Benefits may include:
- Exclusive naming rights for stages and festival zones.
- VIP festival passes for clients or employees
- Logo placement on posters, website, and newsletters
- Onsite signage and acknowledgments from the main stage
- Social media, website and email features
- Booth space and On-site activations.
From presenting and stage sponsors to campground and golf-cart partners, each level comes with exclusive exposure and meaningful community impact.
Ready to get involved?
Fill out the form below and our sponsorship team will reach out with tailored opportunities and materials.